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5 Warning Signs That Your Content Strategy Is Lacking
Are you losing SEO traffic? I’ve spoken with a few business owners and managers the last couple years and a few are running into the same problems. I thought we could examine a few of these common...
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10 Online Marketing Rules You Should Break
Some rules are meant to be broken. Rules and best practices are good to have in some ways, but some rules are meant to be broken. As you look to start your online marketing efforts you should break the...
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How To Save Time And Get More Traffic From Twitter
More traffic = More customers Twitter is a favorite social media site among entrepreneurs. For the last five or so years, Twitter has given people a few things that entrepreneurs find very valuable:...
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What Social Media Buttons Are Best For Your Website?
LinkedIn is an important social media button for GBW. Social media buttons are the things you see on websites everywhere. Businesses are putting social media buttons on sites to encourage visitors to...
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Social Media Statistics For Businesses
The world is drowning in social media. On one of my blogs I wrote a post that was just a collection of stats from around the web. It became one of the most popular posts on the site and continues...
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What Is Social Bookmarking?
If your tweets are favorited it’s a good sign. For the last few months I’ve noticed an interesting occurrence with Ghost Blog Writers. The posts we publish get their fair share of retweets on Twitter...
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5 Things You Might Have Missed Because You’re Busy Working “In” Your Business
Don’t miss these things by working too much “in” your business. At GBW, one of the things I’m constantly struggling with is working in the business instead of on the business. Making the transition...
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How To Set Your Small Business Social Media Goals
How do you want your social media program to look in one year? A lot of small businesses feel the pressure to take part in social media. There is the peer pressure out there whispering that you have to...
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The Wrong Customer: Different Marketing Attracts Different Customers
Is your marketing attracting the wrong customer? For the last 5+ years there have been interesting things going on in the marketing world. We live in a time when we have access to all kinds of...
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5 Ways To Market Web Apps
Web apps are everywhere. Here are some tips for marketing your web app. The web app industry is doing record business. If you’re in the web app industry you have a great opportunity, but there is also...
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29 Reasons Your Target Customers Don’t Care About You
Give your customers a reason to care or they’ll just walk away. As business owners we always feel like we have something to offer our target customers. No matter how much we like to believe that as a...
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5 Ways To Beat Social Media Prioritization Problem
Will Google+ meet the same fate of other Google products? There are a lot of social media sites out there. For businesses – both large and small – it seems like too much too handle. Unless you’re...
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Study Finds That Social Media Improves Corporate Trust
Do your customers trust you? Social media can help. Have you ever wondered why companies invest in social media? If you have, you’re not alone. There is a lot of information about how to use social...
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(Not Provided) Is A Good Thing
(not provided) is your biggest opportunity. Have you seen the news in the SEO world the last week? Apparently Google mentioned or has already made changes to the effect of eliminating all keyword data...
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People Use Social Networks To Strengthen Social Ties, Not To Influence Others
Evidence shows that you can’t influence people on social media, but you can connect with people that share similar interests. Have companies been going about social media all wrong? New research says...
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Should You Be Over-The-Top With Your Social Personality?
If your customers are excited and pleasant when they buy your product then an excited social media voice is right for you. We’ve discussed voice or personality before. On our list, voice came in as the...
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Blogging vs. Facebook/Twitter/LinkedIn/Quora, etc.
Get ready for a fight. It’s blogging vs… We’ve been talking about how business owners are hearing the praises of blogging these days. Agencies, consultants and all kinds of people in the online world...
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Will Social Media Replace Email?
Will younger generations use email? Probably, but in different ways than we use it today. 95% of online consumers use email. There are a lot of stats out there about email. It’s easy to look at that...
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The Snippet Strategy: Social Media Promotion For Business Blogs
Your sharing strategy is like pie. Your blog posts are pies while the items you share on social media are the individual pieces. Mmmm…pie. Promotion is a huge part of blogging success. There are many...
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Twitter Overtakes Facebook Among Teens
We’ve talked about social media before and how Facebook could someday die. Facebook probably isn’t going anywhere, but we’ve seen giant social media sites disappear before. In the past, companies have...
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